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Date with a Siren… author interview with Jax Cassidy plus a Giveaway!

Hello lovelies. Today on ye old blog I’m so honored to have one of my very good friends, the multi-talented and multi-published, Jax Cassidy! Jax is here to talk about and celebrate her newest release SIREN’S SEDUCTION. Welcome Jax.

J.C.  Thanks so much for letting me visit your awesome site! I’m super stoked about being here.

K.M.  Can you tell us about SIREN’S SEDUCTION?

J.C.  I’m a sucker for love stories and this one is a sad one. It’s about two characters that are broken, have lived through hardships, that find each other through fate. There is a sprinkling of my Eastern beliefs woven into the storyline but the essence of the story is about overcoming obstacles, valuing yourself, and allowing yourself to give and be loved. This particular story is very special to me because it’s the first print contracted story that was released through a small press publisher. Recently, I got my rights reverted to me and decided to breathe new life into it. I also felt that because it had such a small distribution, it didn’t reach a wider national and international market…so now it will.


Niko Chow craves solitude. Only fate won’t leave him in peace. His desire to overcome his demons leads him to a promise made to a dying friend and into the arms of a seductive chanteuse.

Donovan Matthews ignites a passion within him he has long denied. The more time he spends with her, the more Niko finds her spitfire determination and generous heart as sensuous and exotic as the lotus blossoms that bloom in his garden. Can she end his internal war and help heal his aching soul?

K.M.  That sounds way sexy and Niko seems quite tortured. Tell us what are your favorite types of heroes?

J.C.  Definitely the tortured hero but more on the gamma side. I love me some dark, brooding, and passionate heroes but I don’t want a wuss either. I’m also not a fan of alpha heroes simply because I like my men to have a sensitive side. I feel it gives him the advantage over an alpha hero who always sets out to prove he’s the man in any situation.

K.M.  What made you take the step into self publishing?

J.C.  Honestly? While I was waiting on contracts with New York publishers, I didn’t want my readers to forget me. Self publishing gives me a lot of control and since I am the publisher, I can put out the story of my heart every time without making sacrifices. I feel I have an advantage over the general writer who self publishes stories without having any prior experience or knowledge of the industry. I’ve spent almost a decade being involved and learning about publishing which allows me to make the right choices that are both professional and beneficial to me as a writer.

I’m not out there putting up stories that I haven’t spent a great deal of time and effort into. I focus on re-writing, editing, layout, distribution, and everything in between while channeling the publisher’s mindset. There is a lot of time intensive labor involved and a lot of blood, sweat, and tears. There’s not a product I would put out without being proud of the final product. I’m not saying it will be perfect but it will be as perfect as I can possibly make it. However, it’s still trial and error and I’m sure I’ll get dinged along the way but I’m prepared for it. All I can do is keep learning the craft and putting my best foot forward.

A lot of my NY published author friends have done exceedingly well and they’ve even passed on NY contracts to self publish, but that’s not my goal. Self publishing allows me to have the best of both worlds and helps build my readership for when I have books back in the brick and mortar bookstores.

K.M.  Now I know you are a woman of many talents. Besides being an author you are a web mistress and graphic designer. How has this helped you with stepping into the world of self publishing?

J.C.  I’ve worked many years as a marketing/art director for a successful international company as well as for a publishing company that prepared me to tackle self publishing. Being an artist and designer helps with the overall branding and packaging of my products. Right now it may be a one-woman show but I’m a control freak and I like things just right. Web design and cover or product design is therapeutic. It makes me happy to create something that is eye-catching and even prouder that my clients love it. I wouldn’t hand off a project without loving it completely because I am all about creating something special that I would do for my own self. It’s got to have a lot of love in it and I hope it shows through.

K.M.  For fun can you give us a song that would be on Niko and Donovan’s playlist?

J.C.  THE STORY by Brandi Carlisle. It’s such a heartbreaking song but totally defines what a person will do for love. It’s one of those songs that make me a weepy and the ballad is so haunting and emotional that I can’t stop listening to it.

K.M.  What can we look for next from you?

J.C.  There’s several stories in the works including a Christmas story for December, and of course, the upcoming release of SAIGON SUMMER in 2013 which is part of my charity fiction reads. I decided to release a book each year (if I’m not buried under deadlines) in which all author proceeds go to charity. This particular story is dear to my heart since it goes to my home country of Vietnam. For this release, I’ve picked charities that focus on fighting human trafficking and helping the survivors integrate into society again. I have a huge marketing plan and will involve live events to help raise awareness and serious dollars for these amazing organizations.

K.M.  Where can folks find you and pick up Siren’s Seduction?

J.C.  Readers can purchase my book on my website and almost all major online venues. The eBook is currently available and the print book is expected to be released in December. Since I love connecting to friends and readers on my social networks,  I’m usually found frequenting Facebook or Twitter. I spend a great of time on Romance Divas since I co-founded the site. I wish I had more time in the day to add more social networks to my list but I figured my time should be spent wisely on trying to send proposals to my agent as well as writing regularly.

For writers & readers:

K.M.  Thanks so much for being here Jax! It’s been a real pleasure.

J.C.  Thanks, Kwana! I’ve had such a fabulous time and I hope that folks will give me and my stories a chance! For those totally new to me, I have a few free short HOT reads available on my website, Smashwords, Kobo, B&N and more…

K.M. Please leave a comment or question for Jax and 2 lucky folks will win a copy of Siren’s Seduction from Jax. Thanks Jax!

JAX CASSIDY followed her dreams to Paris, then Hollywood to pursue a film career but managed to fall in love with penning sexy romances and happy endings—finding Mr. Right was just an added bonus. She writes contemporary & paranormal romances and is Co-Founder of Romance Divas, an award winning writer’s website and discussion forum. Jax is also known as one-half of the retired writing team of Cassidy Kent. She is represented by Roberta Brown of the Brown Literary Agency.